Flae Robotics began with a hotelier's everyday problem: reception teams need to serve the guest in front of them while answering calls and messages. Its AI receptionist BE-A is already addressing that workload, with new funding supporting development and international expansion.
A guest arrives at reception. The phone rings, a booking enquiry reaches the inbox and another guest sends a WhatsApp message about parking. Each request is simple enough on its own. Handling them all at once is the problem.
That is the situation behind Czech startup Flae Robotics. The company has raised more than EUR 1 million in seed funding from Purple Ventures and Garage Angels, according to founder Filip Linek's announcement. He says the investment will support the product, integrations, team growth and international expansion. Filip Linek — funding announcement
The company also has plans for a humanoid receptionist. Its current business offers a more immediate story: software built around a clearly understood service problem.
A founder who knows the reception desk
Linek comes from hotel operations. Flae Robotics' company profile identifies him as director and co-owner of the PECR hotel complex in Pec pod Sněžkou. Its co-founder and CTO, Lukáš Korous, brings a background in applied mathematics and technology leadership. Flae Robotics — founders and team
In his funding announcement, Linek explains that the idea grew from watching his own reception teams manage repetitive questions across several channels while looking after guests at the property. He describes BE-A as a way to give staff more time for situations requiring judgement, empathy and personal attention. Filip Linek — the operating problem behind BE-A
That starting point makes the startup interesting. A founder with direct access to hotel operations can observe where the work accumulates, try a solution and see how staff actually use it. The next commercial test is whether it delivers similar value in other properties.
What BE-A does today
BE-A's current website describes an AI receptionist handling guest enquiries, availability checks and reservations across email, WhatsApp and phone. It brings hotel information and workflows into those conversations and supports transfer to staff when a request is unusual, sensitive or complex. BE-A — product overview
Its usefulness depends on the information and systems behind the response. A question about breakfast can be answered from hotel knowledge. An enquiry about a particular room on a particular date needs current availability and the relevant booking workflow.
BE-A's integration page lists systems including Mews, Oracle OPERA Cloud, Previo and HotelTime. It says deployment can begin with hotel knowledge and extend to operational data and approved actions, depending on the hotel's setup. A property management system, or PMS, is the software used to manage core hotel operations such as reservations and stays. BE-A — hotel technology integrations
For a hotel buyer, the useful demonstration is therefore a real task using its own systems: answer the guest, use the correct information and hand the conversation over when necessary.
The new funding supports a wider market
Lupa reports that the investment is worth approximately CZK 25 million. In the same report, the company says BE-A is operating in more than 60 hotels, with a presence in Czechia and the United Kingdom and expansion into Germany and Austria. These are reported figures and plans, rather than independently audited measures of the business. Lupa — funding and international expansion
Expansion gives the company more than a sales challenge. Hotels use different systems, policies and working practices. The product needs to fit those differences while remaining understandable to the people responsible for guest service.
For international hospitality technology companies, this is a concrete example of a Czech supplier to investigate. A relevant partnership would depend on the integration needed, the customer segment and the support required after deployment.
What the PECR result tells us
BE-A's published PECR case study reports that approximately 85 percent of incoming enquiries were processed automatically during a measured seven-day period. It describes routine enquiries and individual reservations being handled by the system, while more complex requests, such as group bookings, go to staff. BE-A — PECR case study
That figure needs its context. PECR is connected to the founder, and the case study is published by the supplier. It is a result from one property over a stated period, rather than a general promise for every hotel.
A useful pilot elsewhere would measure response quality, completed tasks and staff handovers alongside the proportion of enquiries processed automatically. The commercial benefit depends on what happens to the guest's request, as well as how much work leaves the inbox.
From a digital receptionist to a physical presence
Flae Robotics' roadmap extends from text and voice services to an avatar, a holobox and eventually a humanoid. The company website places the humanoid stage in 2027; this is a roadmap target, not evidence of a commercially deployed robot. Flae Robotics — product roadmap
A holobox gives a digital character a visible presence in a display enclosure. BE-A's PECR case study describes one in the hotel lobby as part of a real-world testing environment. BE-A — PECR deployment
That makes the longer-term ambition easier to understand. The company wants the same hotel knowledge and service logic to support different ways of interacting with a guest. Each new interface still needs to earn its place through the service it delivers.
The main conclusion
Flae Robotics is a useful Czech startup story because it connects an operator's experience with a product addressing specific daily work. The new funding gives the company resources to develop that product and reach more hotels.
For potential customers and partners, the next step is to test BE-A against a clearly defined reception workflow, using their own hotel data and integration requirements. The humanoid ambition is worth following, while today's assessment can focus on guest communication, completed tasks and reliable staff handover.
How Kodo can help
Kodo helps international hospitality technology companies prepare the commercial and operational side of entering Czechia. We support early market validation, partner mapping, local positioning, English and Czech communication, web content and coordination of the first implementation steps.
For legal, tax, regulatory, certification and investment-incentive matters, companies should work with qualified specialists and the responsible authorities.
Related reading
- Mews: from Prague hotel to global platform
- Czech startups: sectors, funding and opportunities
- Finding business partners in the Czech Republic
Sources
- Lupa — Iva Brejlová's report on Flae Robotics and its new funding
- Filip Linek — seed funding announcement and founder perspective
- Flae Robotics — founders, team and product roadmap
- BE-A — current product overview
- BE-A — hotel technology integrations
- BE-A — PECR case study
This article provides general business information as of 9 October 2026 and is not investment advice. Company-reported figures and product plans are attributed to their sources.
